MTV Trax SIM: Hangs Out In Stores…

  Previously available only online, the MTV Trax SIM goes retail this week, as EE start rolling the SIM out across their extensive distributor network. Offering the same great deal as the online offer, the hanging packs are set to go face to face with the deal-savvy shopper in mobile phone stores and selected retail outlets across…

simPLAY goes live with the MTV TRAX SIM

MTV is the world’s premier youth entertainment brand. With a global reach into more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV Trax is a truly differentiated mobile music service, bringing a premium experience to…

MTV targets Millennials with MusicQubed’s PLAY AS YOU GO on MTV Trax

MTV bolsters mobile content strategy with launch of international OTT apps and MNO partnerships  MTV goes ‘over-the-top’ to mobile-loving Millennials with launch of MTV Play and MTV Trax in international markets New generation of brand licensing agreements designed to help mobile network operators add value to their entertainment offerings and improve subscriber loyalty Viacom’s industry-first MTV…